Killer Idea for KEXP and Other Listener Supported Radio Pledge Drives
I’m a big fan of listener supported radio stations like KEXP in Seattle and KCRW from Santa Monica, CA and I’ve given money to both but I really hate the long winded pleas for money. So this weekend in the mountains I came up with an idea that will rock the radio pledge drives. Stations like KEXP have a huge internet audience. The problem with the old school pledge drive is that it goes on FOREVER. Give me the chance to make it stop on demand I will gladly donate on day 1.
Heres the idea:
- During the pledge drive you promote the URL krcw.com/keeplistening.
- When I, the listener from across the ether goes to that URL I can easily register an account and donate money
- As soon as I donate the minimum amount I am given a login and password that allows me access to a private streaming feed that brings me the usual awesome streaming indie rock that I love. I don’t have to wait for 3 week long pledge drive to end.
Pay to Play!
I’m sure your bottom line will more than double and I can keep listening to commercial free radio.