tony spencer » Direct Mail Marketing http://www.tonyspencer.com It's Just Links Thu, 09 Apr 2009 13:19:56 +0000 http://wordpress.org/?v=2.9.1 hourly 1 Brilliant Piece of Direct Mail http://www.tonyspencer.com/2006/07/24/brilliant-piece-of-direct-mail/ http://www.tonyspencer.com/2006/07/24/brilliant-piece-of-direct-mail/#comments Mon, 24 Jul 2006 16:32:55 +0000 Tony http://www.tonyspencer.com/2006/07/24/brilliant-piece-of-direct-mail/ This is the most clever piece of direct mail marketing I’ve ever seen! A few weeks ago my wife and I decided that there was no reason to keep paying for a home phone that we never used. I always call her cell phone and vice versa so we cancelled our service with the local phone provider BellSouth.

A week or so later I received a pink envelope in the mail that looked very much like an envelope for a Hallmark card. My wife was curious so she opened and was quite scared at first (keep in mind it was addressed to me). Check it out. It was a 4 way folded card:

Front

Middle

Inside

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