tony spencer » Direct Mail Marketing It's Just Links Sat, 19 Oct 2013 14:31:31 +0000 hourly 1 Brilliant Piece of Direct Mail Mon, 24 Jul 2006 16:32:55 +0000 Tony This is the most clever piece of direct mail marketing I’ve ever seen! A few weeks ago my wife and I decided that there was no reason to keep paying for a home phone that we never used. I always call her cell phone and vice versa so we cancelled our service with the local phone provider BellSouth.

A week or so later I received a pink envelope in the mail that looked very much like an envelope for a Hallmark card. My wife was curious so she opened and was quite scared at first (keep in mind it was addressed to me). Check it out. It was a 4 way folded card:




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