I'm part marketer, and part software architect with a penchant for building great teams. Above all I'm thoroughly infected with the entrepreneurial virus.

I'm currently an independent marketer focusing on generating high volume, high value lead generation via SEO as well as running two ecommerce businesses including Spruce CBD. Previously I was heading up the engineering team, content marketing team, and sales for a global boutique search marketing agency Ayima.

Lastly, I'm quite the baby whisperer (thanks Dr. Karp).


Contact Me


"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do." - Steve Jobs


Lead Gen Guy

NotSleepy LLC

Built my ultimate dream data cave and back at it mining the web for gems. Setup a proper office at Loading Dock Raleigh... Suite H on the ground floor if you're stopping by.

August 2016 - Current

US Director


Sales- Responsible for generating seven figures of revenue within the first year of launching the US office.

VP of Engineering - Built and manage a remote team of talented developers in Poland. Built and maintain large proprietary SEO analysis and prospecting/outreach applications and systems used daily by over 100 staff.

Link Building Team - Built and manage a team of over 20 content marketers and copywriters in our Raleigh, NC office.

January 2009 - August 2016

Independent Entrepreneur of Anything Fun

NotSleepy, LLC

I developed my first appetite for generating income from search engines right around the time Google was starting to make a name for itself in the valley. I remember seeing the billboards on the 101 south as I drove from San Francisco to my software development startup gig in Redwood City. Working from my Hayes Valley flat I began to make some significant income as an affiliate by optimizing for Alta Vista and Yahoo. In a matter of months that income became greater than my day job so I quit, moved to Raleigh, and setup an office. Since then I've built scores of web businesses. As is the case with all entrepreneur ventures most flop, but a few have been stellar.

October 1999 - Current


Bachelor of Science, Computer Engineering

North Carolina State University

Certified EIT by NC Board of Examiners for Engineers


Tony Spencer

1053 E Whitaker Mill Rd, Suite 115-H
Raleigh, NC 27604
P: (919) 780-4396