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Domain Value from a Pure Google Juice Perspective

February 20th, 2006 Tony Leave a comment Go to comments

Today Todd wrote an excellent piece on website value and since I’ve been spending a great deal of time and money lately trying to aquire older sites purely for their Google juice I thought I could share my crude algorithm for scoring domains based purely on their “oldness” and linkage. :) This won’t tell you what you should pay for a domain but if you write code to hunt down potential buys it will help you sort through a large list and find the cream of the crop:

if pagerank == 0
     score = 0
     score = backLinkCount
     score = score + eduCount * 50
     score = score + govCount * 50
     score = score + milCount * 50

     if domain is more than one year old
          score = score * 5 * yearsOld

     if domain is older than 2003 (my estimate for sandbox birth)
          score = score * 10

Crawl through your list of domains of interest, calculate the score, sort by score descending, and start buying!

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  1. April 25th, 2006 at 16:59 | #1

    This is a quick prog I wrote that helps you determine the value of old domains. It takes into account…

    #edu, mil, gov backlinks
    #cached by google
    #number of links to site from pages with your keyword
    #number of pages on site with your keyword

    Warning, it opens in a pop-up