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Brilliant Piece of Direct Mail

This is the most clever piece of direct mail marketing I’ve ever seen! A few weeks ago my wife and I decided that there was no reason to keep paying for a home phone that we never used. I always call her cell phone and vice versa so we cancelled our service with the local phone provider BellSouth.

A week or so later I received a pink envelope in the mail that looked very much like an envelope for a Hallmark card. My wife was curious so she opened and was quite scared at first (keep in mind it was addressed to me). Check it out. It was a 4 way folded card:




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  1. July 25th, 2006 at 09:12 | #1

    Reminds me of the marriage invitations Cingular and AT&T wireless sent out a few years ago when they merged.

  2. July 25th, 2006 at 10:59 | #2

    Did it make you re-order your service?

  3. Tony Spencer
    July 25th, 2006 at 11:54 | #3

    No, the package didn’t really appeal to me as I already have an 8Mbps cable modem ISP and they don’t offer that level of speed. I do a lot of crawling from home. :)