In my last post about SEO and RoR I gave really BAD advice on how to accomplish clean URL’s that are search engine friendly. Our first RoR project consists of pages that are nearly 100% unspiderable by the search engine bots because its an app that requires login to do anything so I hadn’t really sat down and worked out the proper way to do URLs.
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Now that the NotSleepy camp is actively switching to mostly Rails development for our web apps I’ve been exploring how to accomplish the typical onpage stuff commonly needed with PHP and JSP to get Googlebot and Slurp to snuggle up all cozy with your site. The following tips are just a way to use Rails to accomplish common tasks you should be comfortable with in your current choice of web app/language.
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Its been widely known that cross linking your own sites will result in a penalty in Google. Just before leaving PubCon Vegas one of my bots notified me that something was seriously wrong with 2 of my sites. Yesterday when I got home I started trying to figure out what happened. DUH! Somehow in the heat of trying to do too many things at one time I had a brain lapse and decided to link to a page on siteB from siteA. They weren’t just on the same C-class, they were on the same IP. Boom! Both domains rendered useless.
IDIOT!
Russ IM’d me today to show me something cool. Very cool. Check out the clever use of on-page optimization to get rankings for a non-competitive phrase: five seo excuses
Pay particular attention to the subdomains and what they spell out. Very slick. I’m sure your phone will be ringing off the hook over at Virante now Russ.
Its been a busy week here at NotSleepy with several new hires including another programmer who had done some horrifically tedious, blow your brains out data entry for us in the past. 
PHP and Java coding should be a far more gratifying work experience for him.
Justilien (formerly of WeBuildPages) just left our office to head home after spending a week here in Raleigh training some new link builders we’ve just added to the organization. Justilien did two days of very well organized presentation on link building as well as core SEO fundamentals and followed that up with three days of hands on training. Judging from the work they’ve already accomplished in one week with Justilien’s guidance I’d say we’re looking as some quality links coming down the pipeline very soon. Thanks much for the outstanding consulting you’ve provided this week Justilien.
