Archive for the ‘General Marketing’ Category

Realtors Don’t Get the Internet

April 12th, 2006 Tony 2 comments

Yesterday I closed on a new office for NotSleepy and while chatting with the two realtors in my lawyers office I made a mistake I’ve made more than once before. I brought up the internet and real estate websites. It was a mistake because traditional realtors don’t like the internet. The entire realtor industry is shaking in their boots for fear that it spells the end for their personal relationship business and if you bring up this topic to them it often results in barrage of defensive comments like “people still need realtors to find them the property that best suits their needs” and “people still need realtors to help negotiate the best deal for them”.

Yes, I absolutely agree that realtors are are needed. I certainly wouldn’t want to enter into a commercial property transaction without a realtor by my side. Whats frustrating to me is that they don’t get it. The internet and search engines are not the realtor’s enemy. Realtors need to embrace these technologies and stand out from the crowd. For instance, in commercial real estate there is no MLS and as a result no one website can show me all properties currently available that meet my needs in the Triangle area. Its extremely difficult to get an idea of what commercial real estate is currently available in Raleigh. Frustrating for me. Goldmine for a realtor! If I were my realtor I would hire up a software consultant and have them compile all current properties into one web driven database even if it means I have to resort to scraping data from other sites. Pull together as much info as possible on the property and show me some pics. Drop in a contact form, show me the agent’s name and picture, and watch the new leads come pouring in. Judging from the activity on Morgan Carey’s real estate software forum, I think some residential realtors have begun to embrace the web and use it to their advantage and down the road they’ll be the ones that survive.

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Marketing the Google Video Angle

January 28th, 2006 Tony No comments

Google Video
There is no doubt that is going to be a success story despite the negative press this week. My good buddy str0ud pointed this poker affiliate video out to me this week. This thing is done really poorly but I think the guy is bleeding edge. Although his shot of the luxury cars is far too short at only 1 second and he doesn’t even tag his URL once in the video, and his video is amateurish and ends abruptly, he is still the first to market and does a nice job of showing off his leased vehicles and Cessna.

Now I know that I’m probably one of the techie few that actually visit Google video but I also know that I regularly show cool stuff that I find there to my wife, friends, and family and they are totally sucked in.

So what is the future of marketing and Google video? Well str0ud has piqued my interest and we are certainly going to move in the direction of producing a series of videos. Afterall, I don’t imagine that its that hard to manipulate the ‘Popular’ section thanks to HTTPClient. :)

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